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Judging Criteria

Judging Process

BBB is a two-tiered tournament, in which senior mentors judge the preliminary rounds and invited business professionals, including a guest from the sponsor company, to judge the final round. To ensure fairness, mentors will not be able to judge their mentee’s teams. 

Presentations will be judged holistically. This means that judges will not be giving a grade or calculating points based on weighted criteria. Rather, judges will be relying on a set of general criteria to guide their overall evaluations of the presentations (please find descriptions of our general criteria below). For instance, some presentations may be selected for their authentic and innovative proposals while others may be selected for strong reasoning, applicability, and feasibility. However, from our experience, successful presentations typically find a balance of these various criteria while also demonstrating strong communication skills.


What is Judged? 


A PowerPoint ​presentation in English (up to 10 minutes) followed by a brief Q&A session will be judged. There are no requirements on format, number of slides, and other specifics regarding the presentation (except for the time limit as mentioned above). For compatibility purposes, it is strongly recommended that participants use Windows (not Mac) when compiling the final presentation. We also recommend submitting a  .pdf file over other formats. W-KUBS will not be responsible for any formatting errors or technical difficulties arising from different file types.


Judging Criteria  


Judging criteria break down into four different categories:

1. Innovation and Originality

2. Research and Evidence

3. Presentation Delivery

4. Structural Coherence

Innovation and Originality:

  • To what extent does the team's proposal exhibit originality and authenticity?

  • How does the team demonstrate innovative utilization of resources to address the challenge?

  • Is the proposed solution realistic to implement for the sponsoring organization?


Research and Evidence:

  • How effectively does the team substantiate their arguments with relevant and concrete evidence?

  • To what degree has the team conducted comprehensive research on the sponsoring organization and the pertinent industry?

  • How convincingly does the team support their proposal with appropriate evidence, including market research data and financial analysis?


Presentation Delivery:

  • How coherent and confident was the team's presentation delivery?

  • Did the team exhibit professionalism in their language, gestures, stage presence, vocal tone, and overall delivery?

  • Were transitions among speakers seamless and well-coordinated?

  • How effectively did the team engage the audience and utilize visual aids (e.g., PowerPoint) to enhance their presentation?


Structural Coherence:

  • Were the presentation slides clear and easy to navigate?

  • How well-structured was the presentation in elucidating the team’s proposal and supporting evidence?

  • How seamlessly did the presentation flow from introduction to problem identification, solution proposal, and conclusion?

Disclaimer: We constantly review our judging criteria. For further information, please refer to our BBB 2024 Program Packet that is emailed to the participants.​

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