6 competition’s judging process and criteria are subject to change without notice.
BBB is a two-tiered tournament, in which mentors judge the first round, and invited business professionals and professors judge in the final round. A guest from the partnering venture ( this year “Nongshim”) will also join the judging panel in the final round. Mentors will not be able to judge their mentee teams to ensure fairness.
In the final round, depending on invited judges' preference, above judging criteria may be used only as a guideline. In the final round, judges will discuss to determine the ranking after all "FIVE" presentations are over.
What is judged
A PowerPoint (no Keynote, up to 10 minutes) presentation in English followed by a brief Q&A session will be judged. No written reports are required. There are no requirements on format, number of slides, and other specifics regarding the presentation (except for the time as mentioned above). For compatibility, it is strongly recommended that participants use PC (not Mac), when compiling the final presentation. Wharton Korea will not be held responsible for any flopping of the presentation.
Judging criteria breaks down into five different categories: creativity, evidence, delivery, structure, and Q&A.
1. Creativity 5 points
2. Evidence 15 points
3. Delivery 15 points
4. Structure 10 points
5. Q&A Section 5 points
= Total 50 points
The delivery category measures the overall presentation performance of a team. Effective delivery, clear structure, and use of formal language will ensure a high score. Not all eight students have to present. However, the presentation must show all team members engaged in the presentation and the speakers confidently connecting with the audience.
The evidence, creativity, and structure category measures the level of critical thinking of a team. A business solution that is fact-based, throughly researched, logically processed, and implementable yet creative will ensure a high score. Because the case differs from year to year, specific criteria in the sections will also vary on the yearly basis. Some potential criteria include profitability, effectiveness, and so forth.
The Q&A category judges a team’s overall professional attitude even after the presentation. It is crucial for the team to be prepared to answer any questions and defend their ideas during the Q&A section.
In addition to the judging criteria, outside factors may affect the team score. Punctuality matters throughout the competition. Timeliness is a sign of respect for everyone involved in BBB, including judges, mentors, and other participants. Each mentor will keep track of his/her team's overall timeliness and it may reflect on the scoring accordingly. Even though specific points are not assigned to professionalism, be aware that such attitude may work as a tiebreaker.