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Judging Criteria

Judging Process

BBB is a two-tiered tournament, in which senior mentors judge the preliminary rounds and invited business professionals, including a guest from the sponsor company, to judge the final round. To ensure fairness, mentors will not be able to judge their mentee’s teams. 

Presentations will be judged holistically. This means that judges will not be giving a grade or calculating points based on weighted criteria. Rather, judges will be relying on a set of general criteria to guide their overall evaluations of the presentations (please find descriptions of our general criteria below). For instance, some presentations may be selected for their authentic and innovative proposals while others may be selected for strong reasoning, applicability, and feasibility. However, from our experience, successful presentations typically find a balance of these various criteria while also demonstrating strong communication skills.


What is Judged? 


A PowerPoint ​presentation in English (up to 10 minutes) followed by a brief Q&A session will be judged. There are no requirements on format, number of slides, and other specifics regarding the presentation (except for the time limit as mentioned above). For compatibility purposes, it is strongly recommended that participants use Windows (not Mac) when compiling the final presentation. We also recommend submitting a  .pdf file over other formats. Wharton Korea will not be responsible for any formatting errors or technical difficulties arising from different file types.


Judging Criteria  


Judging criteria break down into five different categories: delivery, structure, evidence, creativity, and Q&A.

1. Delivery

2. Structure

3. Evidence

4. Creativity

5. Q&A

The delivery and structure categories measure the overall presentation performance of a team. We look for effective delivery, clear structure, and the use of formal language. While every member does not need to present, the presentation must show all team members engaged in the presentation and the speakers confidently connecting with the audience.


The evidence and creativity categories measure the level of critical thinking of a team. We look for a business solution that is fact-based, thoroughly researched, logically coherent, and implementable yet creative. Because the case differs from year to year, specific criteria in the sections will vary depending on the sponsor of the year. Some potential criteria may include (but are not limited to) profitability, feasibility, and uniqueness.


The Q&A category evaluates a team’s overall professional attitude during and after the presentation. It is crucial for the team to be prepared to answer any questions and defend their ideas during the Q&A portion of the presentation.


In addition to the above judging criteria, outside factors may affect the team's holistic evaluation. Punctuality matters throughout the competition. Timeliness is a sign of respect for everyone involved in BBB, including judges, mentors, and other participants. Each mentor will keep track of his/her team's overall timeliness, and this may reflect on the evaluation accordingly. Professionalism and attitude may be used as criteria in a tiebreaker.

Disclaimer: We constantly review our judging criteria. For further information, please refer to our BBB 2023 Program Packet that is emailed to the participants.​

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