BBB positions itself as a business case competition. Because BBB is consultative in nature, it does not ask participants to run an actual venture or draft a business plan. Rather, it asks participants to prepare a presentation with a solution to a business problem. Accordingly, judging criteria differ from entrepreneurial competitions. For instance, instead of focusing heavily on creativity or social responsibility, BBB tends to focus more on practical, analytical, and factual dimensions. In addition, BBB judges on presentation performance and professionalism, which are both integral to business. The fact that the competition is entirely run by UPenn students is also a very special opportunity for high school participants.